Segmentation
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Top ROAS by Age / Gender
18 segments in range · based on assumed AOV
Age / Gender breakdown
Sortable table — click any row to filter Overview + Diagnostics.
| Age / Gender | Spend↓ | Impr | CTR | CPC | Leads | CPL | Sales | CPA | ROAS | Status |
|---|---|---|---|---|---|---|---|---|---|---|
| 45-54|male | $295 | 1,691 | 4.4% | $3.93 | 0 | — | 1 | $294.97 | 0.07x | KILL |
| 55-64|male | $290 | 1,243 | 6.0% | $3.92 | 0 | — | 6 | $48.36 | 0.43x | WATCH |
| 35-44|male | $165 | 1,612 | 3.3% | $3.11 | 0 | — | 4 | $41.18 | 0.51x | WATCH |
| 45-54|female | $133 | 620 | 5.5% | $3.92 | 0 | — | 1 | $133.18 | 0.16x | WATCH |
| 65+|male | $129 | 514 | 6.2% | $4.03 | 0 | — | 2 | $64.48 | 0.33x | WATCH |
| 55-64|female | $119 | 335 | 5.1% | $6.99 | 0 | — | 0 | — | 0.00x | WATCH |
| 35-44|female | $112 | 714 | 3.4% | $4.68 | 0 | — | 0 | — | 0.00x | WATCH |
| 25-34|male | $92 | 1,032 | 3.9% | $2.31 | 0 | — | 3 | $30.76 | 0.68x | WATCH |
| 25-34|female | $58 | 324 | 5.2% | $3.39 | 0 | — | 4 | $14.39 | 1.46x | WATCH |
| 65+|female | $20 | 93 | 2.2% | $9.92 | 0 | — | 0 | — | 0.00x | WATCH |
| 18-24|male | $13 | 195 | 1.5% | $4.40 | 0 | — | 0 | — | 0.00x | WATCH |
| 55-64|unknown | $4 | 22 | 0.0% | $0.00 | 0 | — | 0 | — | 0.00x | WATCH |
| 45-54|unknown | $3 | 23 | 4.3% | $3.16 | 0 | — | 0 | — | 0.00x | WATCH |
| 35-44|unknown | $3 | 21 | 4.8% | $2.78 | 0 | — | 0 | — | 0.00x | WATCH |
| 65+|unknown | $2 | 12 | 0.0% | $0.00 | 0 | — | 0 | — | 0.00x | WATCH |
| 25-34|unknown | $1 | 8 | 0.0% | $0.00 | 0 | — | 0 | — | 0.00x | WATCH |
| 18-24|female | $0 | 14 | 0.0% | $0.00 | 0 | — | 0 | — | 0.00x | WATCH |
| 18-24|unknown | $0 | 3 | 0.0% | $0.00 | 0 | — | 0 | — | 0.00x | WATCH |