Segmentation
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Top ROAS by Device
9 segments in range · based on assumed AOV
Device breakdown
Sortable table — click any row to filter Overview + Diagnostics.
| Device | Spend↓ | Impr | CTR | CPC | Leads | CPL | Sales | CPA | ROAS | Status |
|---|---|---|---|---|---|---|---|---|---|---|
| mobile_app|iphone | $519 | 3,326 | 4.0% | $3.93 | 0 | — | 4 | $129.72 | 0.16x | KILL |
| mobile_app|android_smartphone | $251 | 1,092 | 5.4% | $4.26 | 0 | — | 2 | $125.53 | 0.17x | WATCH |
| desktop|desktop | $41 | 214 | 6.1% | $3.19 | 0 | — | 0 | — | 0.00x | WATCH |
| mobile_web|iphone | $22 | 34 | 5.9% | $11.15 | 0 | — | 2 | $11.15 | 1.88x | WATCH |
| mobile_app|ipad | $12 | 71 | 7.0% | $2.31 | 0 | — | 1 | $11.55 | 1.82x | WATCH |
| mobile_web|android_smartphone | $6 | 32 | 9.4% | $2.10 | 0 | — | 0 | — | 0.00x | WATCH |
| mobile_app|android_tablet | $6 | 12 | 16.7% | $2.78 | 0 | — | 0 | — | 0.00x | WATCH |
| unknown|other | $0 | 3 | 0.0% | $0.00 | 0 | — | 0 | — | 0.00x | WATCH |
| mobile_web|ipad | $0 | 2 | 0.0% | $0.00 | 0 | — | 0 | — | 0.00x | WATCH |